I love my iPhone. This should not come as a shock to anyone that knows me. I also love checking out games on the iPhone platform as well, but what is interesting is the pricing model that the app store has settled into. In the early days the standard price for a “big” game was Eur9.99 which seemed to be an off-putting price point. What developers have found out is that as you reduce the price they hit a sweet spot that people accept is value for the game, which for the customer means that there is great value to be had.
In the last week I bought 2 games that are available on other platforms this makes for interesting comparison.
First: Grand Theft Auto: Chinatown Wars
PSP Eur 32.49 Play.com
DS Eur 23.49 Play.com
iPhone Eur 7.99 Current
IPhone Eur 5.39 Special (this was earlier this week and what I got I t as)
Then last night: Plants Vs Zombies
PC Eur 9.99 Steam
PC Eur 13.49 Play.com
iPhone Eur 2.39 Current







